• You choose the electricity supplier that meets your particular needs.
   
• For many business customers, suppliers tailor supply and terms to suit your company’s individual needs.
   
• You can vote with your wallet if your supplier is unresponsive or doesn’t meet your expectations.
   

Paying Attention to the Customer

• The customers’ needs help drive the variety of products and services provided by retail suppliers.
   
• Competitive suppliers provide pricing tailored to the customer.
   
• Competition has led to innovative and environmentally superior electricity offerings.
   

Disciplined Pricing

• In competitive markets, multiple buyers and sellers operate in a transparent, competitive market leading to efficient pricing for consumers.
   
• Monopoly regulation guarantees recovery of costs, providing little incentive to operate efficiently and pass savings on to customers.
   

• Competitive suppliers can help you manage your power and use it efficiently during high-priced periods of peak demand.
   

• Captive “ratepayers” do not have to guarantee investments by utilities or energy companies in costly power plants.
   
• Electricity competition supports efficient economic development in an increasingly competitive global marketplace.